Google’s Shop the Look is a new tool designed to help us with our online shopping. And you know how frustrating it can sometimes get. This is will the tech giant provides us with a new feature for searching all sorts of information when we want to shop for clothes.
Google says that 90 percent of the mobile users are unsure what brand to buy when starting the shopping process. Furthermore, it is also reported that almost 50 percent of the United States online users consult blogs to discover new trends. It seems that Google really took it personally and decided to take matters into its own hands.
Shop the Look succeeds other related tools such as Showcase Shopping ads and Shopping ads on image search. Both of the latter are allowing individuals to shop for the perfect deal.
How Does Google’s Shop the Look Work?
“Let’s say you’re looking for a new outfit to wear to a wedding. If you search for “cocktail attire”, you could see an image of a popular fashion blogger wearing a black cocktail dress, heels and sunglasses. You can shop those exact (or visually similar) products featured in the image by tapping through and exploring the relevant products shown in the form of Shopping ads,” exemplifies Melissa Hsieh Nikolic, Senior Product Manager at Google Shopping.
Basically, we get to save time in searching for clothing because we won’t have to click on countless website to scan their products. Thanks to the new feature, users can search for that particular design by simply clicking the search results. This way we gain access to the most relevant products. These items appear as shopping ads.
As you would expect, it’s a great tool for advertisers to showcase their products. Retailers will pay on a CPC basis. However, it’s not just the sellers that will experience benefits. People looking for a particular outfit will find Shop the Look a pretty useful tool for their needs.
The featured images will only come from Google’s trusted partners. This means brands, retailers, bloggers, and publishers. Important names include Polyvore, Curalate, and LIKEtoKNOW.it.
At the moment, Google is testing the new implementation in the United States on mobile devices. No information regarding availability has been provided yet.
IMAGE SOURCE: Croud