Twitter rolls out monetization, a new feature that allows users to make money on the platform. Video creators might have a new way to earn revenue from ads. Creators of all sizes will have access to the new feature that will monetize their content in various way and generate income.
“The Amplify Publisher Program provides approved creators in the US with the ability to monetize their videos, which is as simple as “checking a box” prior to Tweeting. Pre-roll ads will then run against the content and a portion of the ad revenue is then shared back with creator,” says Guy Snir, Product Manager at Twitter, in a recent blog post.
Revenue can also be earned by teaming up with brands. Niche, Twitter’s creator platform since 2015, provides influencers with the ability to monetize their content across all networks. About 35,000 creators across the globe are now working alongside big brands to develop original content.
Twitter Rolls Out Monetization with Great Benefits:
- Complete control (opt-in videos or pre-set monetization).
- Non-exclusive monetization – creator can monetize their content on other platforms as well.
- Possibility to work with top brands on campaigns.
- Attending events with international creators.
Guy Snir says that the Amplify Publisher Program is as simple as “checking a box” before Tweeting your content. The pre-roll ad will run against the video content and a portion of the revenue will be shared with the creator. The money will be split in the following way: 70 percent goes to the creators and 30 percent is Twitter’s share.
Influencers can upload, manage, and publish video content across their desktop via Media Studio or mobile via Twitter Engage app.
The social networking company has also announced upgrades to its Media Studio. New features include a unified media library (for videos, images, and GIFs), Tweet planning, team management, multi-account support, and also improvements in upload performance.
As for Twitter Engage app, a new section named Earnings has been added to the application. This way, creators can track their earnings easier on both Twitter and Niche programs.
IMAGE SOURCE: Forbes