Samsung is shutting down Milk Music this September. Milk Music was debuted for the U.S. market alone as a free music, ad-free streaming service.
Milk Music was introduced by Samsung back in 2014 for exclusively for its devices. The app differentiated itself through the free music and the refreshing user interface. People could stream over 13 million songs across thousands of stations. Users could also create their own stations and check collections made by others. If not liking certain songs, Samsung customers had the option of skipping up to six songs/hour/station. The service also synced music preferences and song history across all Samsung devices.
Later in 2014, Samsung also released Milk Video. The video service has an even shorter lifespan, lasting just one year before being closed down.
On August 19, it was announced that Samsung is shutting down Milk Music on September 22 in the United States, just two years after its debut. The company has not provided a reason for the move, nor given any other details.
Milk Music was discontinued in other markets (Australia and New Zealand) earlier this year but will continue to be available in China, Malaysia, and South Korea. It is not known how many users in the United States will be affected by the closing of the streaming service.
“We have made the strategic decision to invest in a partner model focused on seamlessly integrating the best music services available today into our family of Galaxy devices. We believe that working with partners will accelerate innovation, enhance device sales and provide amazing new experiences for our customers,” says Samsung in a recent statement.
The elimination of Milk Music has been rumored for quite some time now. It is reported that Samsung’s app has failed to gain enough users to keep it alive. While it is still unconfirmed that this is the real reason for this action, it is highly possible. Milk music only worked on Samsung galaxy smartphones, and it also had fearful competitors. It was pretty hard to beat more established services such as Pandora or Spotify. People are urged to switch over to Slacker Radio, who powered Milk Music in the United States. Slacker, however, is an ad-supported streaming service.
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