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Microsoft Finally Brings Minecraft To China


Gamers in China – rejoice! You will soon be able to enjoy creating things out of virtual blocks as Minecraft will finally be launched in your country.

The three-way partnership between Microsoft, Sweden-based game studio Mojang, and Chinese Internet company NetEase was announced on Friday, making a lot of gamers go berserk with joy.

Minecraft has been around for a while now; it was first launched in 2009 and it now boasts more than 100 million registered players. But Microsoft wants to increase that massive base even more by signing a five-year deal to license the popular game’s PC and mobile versions in mainland China.

The creator of Minecraft, Mojang – bought by Microsoft for $2.5 billion in 2014 – will develop a new version of Minecraft specifically tailored for the Chinese market. The gaming company has yet to disclose a release date for the game.

On the other side of the deal, NetEase is the team that has created the immensely successful Blizzard video games, like Hearthstone, the online collectible card game, and World of Warcraft with its role playing game.

“We’ll always embrace opportunities to bring Minecraft to new players around the world, widening our community, and giving us a new perspective on our game,” said Jonas Martensson, CEO of Mojang.

He added that the partnership with NetEase is based on a common understanding of the vision for the game and Mojang’s ideals. Martensson also said he was “delighted to have them on board. We look forward to welcoming China’s builders and adventurers to the world of Minecraft.”

William Ding, founder and CEO of NetEase, joined Mojang and Microsoft to express his excitement over bringing Minecraft to Chinese audiences, and seeing the large online community embracing the prominent game.

“With our deep understanding of the Chinese market and our ability to successfully launch world-renowned online and mobile games, we offer a strong platform for the introduction of Minecraft to China’s vast user base.

The partnership holds the potential of leveraging the strengths of both NetEase and Mojang, as well as providing the world’s largest gaming audience with a superior user experience.
Image Source: Store Box

About Wayne Murphy

Writer and specialized in Mobile Phones (iOS, Android, BB etc), who was with the TND team since it's inception. Other than Blogging, he is also pursuing his graduation on Business Management at CA, California University. All posts by Wayne

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