We live in an increasingly connected world, but even though we’re used to technology creeping into the every aspect of our lives, Amanda Field might have taken it a little too far.
CEO of a new startup named my.Flow, Field thought she could figure out a new way to help women know when they need to change their tampons. She claims you no longer have to fear the embarrassing stains or that the cotton inside you will reach saturation and you won’t notice.
The high-tech key fob connects via Bluetooth to the long string coming out of your tampon, alerting you every time you should check it. The wearable comes with an accompanying app, and the monitor can be clipped on the underwear or waistband.
However, the feedback has been rather negative, as most people who have written about it think this has gone too far. Even though women have been able to deal with their period through good old female intuition for decades, Field claims her product will take the guesswork out of the process.
It’s not a smart tampon – the name would imply some circuitry inside it. It’s simply connected through the string to a small sensor that does all the work.
Over time, Field hopes that the sensor will be able to predict when a woman’s period will start, how many days it will last, and what her heaviest-flow days will be.
At the same time, the Guardian was rightly skeptical that my.Flow is what we need to avoid the “menstrual mortification” of leaks. The author of the piece rightfully questions whether the new wearable “Flow is breaking down menstruation stigmas, or monetizing and reinforcing them.”
There’s no doubt that access to pads and tampons is a real problem in developing countries or among the homeless, but the app seems rather redundant for the average American. Engadget offered women a less-costly solution for dealing with periods: common sense.
Created during an engineering class assignment, my.Flow is still unfunded, as its female creators are looking to spur interest among potential customers. But do we really need tech to crawl up our vaginas?
Image Source: Mashable