From time to time, companies just decide they want a makeover. When you woke up this morning and started checking your notifications, you might have been surprised by a new, colorful app icon you didn’t know you had.
It was Instagram, with its redesigned logo and interface. The icon of the Facebook-owned photo-sharing app is now completely unrecognizable – and not it a good way. At least, that’s what the Internet had to say about it.
Remember the iconic brown camera with the tiny rainbow? Now forget about it, because Instagram abandoned it in favor of a significantly more colorful design, with various hues of pink, purple, red, yellow, and orange.
A camera glyph was included in the new logo as homage to the previous design, but also as a way of bringing the photo-sharing app in line with the current 2D trend.
According to Ian Spalter, head of Instagram, the old icon and design “was beginning to feel, well… not reflective of the community,” but is that true? A lot of users seem to believe that this was a classic example of the old adage: Don’t fix it if it ain’t broken.
Putting the bright new icon aside – and any negative feelings as well – Instagram’s old user interface has also been ditched for black test and red notifications. The blue text and orange notifications are officially a thing to be nostalgic about.
Spalter explained that the intention was to strip “the color and noise from surfaces where people’s content should take center stage,” meaning that they wanted to become even more photo-oriented.
But did Instagram desperately need a new look? That’s arguable, but at least Instagram’s family of other apps – Layout, Hyperlapse, and Boomerang – all followed suit, turning them into a more unified branding.
In response to the initial backlash about the new logo, Instagram cited the recent changes in the Uber app icon. Users were equally disgruntled when Uber seemed to get rid of a perfectly iconic logo, but they eventually got around.
Fingers crossed that Instagram’s change will have a similar response, in the end. But will the new logo help the users engage more with the app? At this point, that’s anyone’s guess.
Image Source: Vulcan Post