The company was launched in 2010 by reselling Optus services has over 500,000 customers in the network in a span of three years, the operator announced. After its success Optus started providing 4G services to Australia and opening networks to resellers like iiNet. Though Amaysim had access to the latest long-term evolution (LTE) network, Hansen added that the company would be offering only 3G.
“We’re still on 3G. 3G for us does the job; its were mass market still sits,” he said.
Hansen didn’t comment on the price aspect of Optus 4G network but hinted that the service would be cost efficient. He also added that 4G users would be huge data-users, hence the cost-efficiency would not be seen.
“People are exponentially using more data and the efficiency gains are not fully catching up with it,” he said.
Many mobile virtual network operator’s like Kogan Mobile, Red Bull, Woolworths were forced to shut down due to huge levels of consolidation.
Hansen mentioned that he had experienced a similar level of consolidation when the company was in a venture with Simyo, an European Telco. He also added the only types of MVNO that can succeed in a market were Online-model like Amaysim, Retail-backed model like Aldi and Lebara that focuses on small market segments.
Hansen said that Amaysim felt “very comfortable” in its position despite the market consolidation.
Having about 40 people in management team and about 60-70 people in call centers, the company would serve 1 million customers, Hansen added.[via]