Wanting to become a more official part of your special events, Snapchat has launched on-demand geofilters that people will be paying for.
It’s not the first time Snapchat has offered sponsored geofilters, but this time, on-demand filters are aimed at smaller events and geographical areas. This means the price payed by users for these custom filters will be significantly lower.
The cheapest can go as low as $5, but the price can also be as high as several thousand dollars. Go check the company’s online tool if you want to experiment with different locations and prices.
Snapchat also provides its users with 10 templates for Photoshop or Adobe Illustrator, but they aren’t required to use these templates – they just need to follow the guidelines in the design they will adopt.
For those unfamiliar with the term, a geofilter is an in-app illustration that you can overlay onto your snaps; geofilters are usually tied to a certain physical location (hence the “geo”).
Numerous geofilters on Snapchat have been user-generated, but this is the first time the company’s guidelines allow businesses to creating their own filters.
Pictures at birthday parties and weddings will become even more personalized with the new filters you can create for your private events – this wouldn’t have been possible within the previous guidelines.
Once you’ve designed your filter, you can pay Snapchat for temporary placement within the app, provided that your geofilter is within the guidelines offered by the templates. You will also need to map out the specific area you need your filter to be available for and exactly for how long (they can last for up to a month).
These two variables will influence the price payed for the geofilter; yours can cover anywhere from a part of a city block) to several city blocks (up to 5,000,000 square feet).
Unfortunately, Snapchat will only allow the on-demand filters to be created by users in the U.S., Canada and the UK, but with the promise of the feature soon to be rolled out to more countries soon.
The geofilters can only be submitted up to a month in advance of the event, which might prove as a nuisance for people planning an extended tour, for example.
As with any other user-generated geofilters, Snapchat will have to approve the paid filters before it pushes them into the app, but that shouldn’t take longer than one business day.
Image Source: Photo Digital Electronic