Microsoft expanded its anti-Google campaign, “scroogled” to next level from ‘web only’ to its Microsoft Store as the merchandise such as T-shirts, hats, coffee mug and hoodies.
Microsoft’s previous attempt to “educate” the Google Chrome and Gmail users was revealed in YouTube videos (embedded at the end of this post). But, this time, you will find some interesting (may be not interesting for Google fans!) tees with “I am Watching You” slogan with Chrome logo, hats with “Scroogled” sign, coffee mugs with “Keep calm while we steal your data” slogan total of eight products in store.
Last year, Microsoft started the Scroogled campaign to publicize Bing search engine, Internet Explorer as well as outlook.com and urge users to go for their products instead of Google search engine, Chrome browser and Gmail. Microsoft provided the definition for the term Scroogled as below:
1. The Google practice of selling their shopping search results to a high bidder; known to produce intense anger in online shoppers who might miss out on the best price or the highest quality items.
2. The Google practice of going through your personal Gmail for keywords so they can target you with ads.
3. The Google practice of giving third-party app makers your personal info without clear warning, including full name, email address and the neighborhood where you live.
4. The Google practice of going through your personal Gmail for keywords so they can target your inbox with ads.
And the good part is, Google actually responded to the new Scrogled merchandise campaign of Microsoft and said:
“Microsoft’s latest venture comes as no surprise; competition in the wearables space really is heating up.”
Google referred to its innovative Google Glass wearable device and to compete with the Glass, Microsoft is taunted as bringing their wearable products- few t-shirts and mugs. What is your opinion? Will you take the Microsoft’s campaign seriously or take it as a joke?