Snapchat wants more users to be interested in its Discover platform, so rumor has it that the ephemeral-messaging service is going to allow its users to subscribe directly to publishers rather than seeking them out individually.
As per a Re/code’s report, the update will have companies like BuzzFeed, MTV, The Daily Mail and others on the roster. This subscription feature is expected to kick in sometimes this May, but it’s possible that Snapchat will shift the timeframe to accommodate the development process.
In the same vine of garnering its users interest, Snapchat might also replace the simple bare-bone logos in its Discover section with something more dynamic – a magazine-style image, for example, that illustrates each publisher’s daily highlights.
In theory, it’s expected that less-static, more-preview-like content would make users more curious and interested in tapping on brands they’d like to follow. With this new subscription process also comes a change in how the Stories page is managed.
Snapchat would start feeding the publishers’ content directly in your Stories section. This will give them a bit more eye traffic, seeing that most users usually check this page frequently anyway to see what their friends are up to each day.
Even though the Discover tab is the one dealing with this news side of Snapachat, it won’t harm anyone to push new content to the users’ personal Stories pages. It would, however, give them the added advantage of being able to check all the new things their subscribed-to media posts.
Right now, you need to tap on a publisher’s logo in the Discover section if you’re interested in the latest – and chances are you have put all that effort into it and there’s no new content to check out. Snapchat wants to avoid that kind of dissatisfaction by introducing this new feature.
Ever since the company revamped the page to keep brans near the top, most publisher traffic comes straight from Snapchat’s Stories page. But even though Snapchat isn’t saying so, this might not be enough. The new move could be an indication, however, that these brands just aren’t getting the kind of traffic they would expect.
If we’re being honest, plenty of details about the new subscription feature are still missing. The most logical speculation is that Snapchat will notify you whenever a brand publishes something new – just like it does with your friends’ new content.
Image Source: Fortune