Home >> News >> Apple reportedly acquired PrimeSense, firm behind Kinect sensing tech for $345 million

Apple reportedly acquired PrimeSense, firm behind Kinect sensing tech for $345 million

UPDATE (24 Nov): Apple has confirmed the acquisition but not yet revealed the financial details. Apple spokesperson said,

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,”

Apple could be using Kinect-like motion sensing technology in its long-awaited iTV and other iDevices, as the firm is reportedly buying and Israeli company, PrimeSense, the company behind Microsoft’s Xbox 360 Kinect, for around $345 million.

Apple reportedly acquired PrimeSense for $345 million
Apple reportedly acquired PrimeSense for $345 million

The news came from Calcalist, an Israel’s reputed financial news website. Actually the same website revealed this potential buyout plan of Apple and PrimeSense in last July, but the latter one declined it and said that it’s just a rumor – but now, it’s happening.

It’s reported that the Official statement of confirmation will be coming in 2 weeks. The report also points the Apple’s main intention of acquiring PrimeSense would be for its iTV, a rumored smart TV division, but the company could use the technology on its various lineups of products including iPhones, iPads and even on MacBooks. However, in last January, PrimeSense demonstrated a video showing the use of motion sensing as replacing the remote control for TVs. Check the video after the break:

Microsoft has not using the PrimeSense for its Xbox One Kinect sensing technology, instead, they have managed to produce it within the company. Apple’s this move is said to be keeping itself safer in future consequences, if the competitor acquires it. Because, Apple has few patents on motion sensing tech as well as 3D gesture interface, but in order to integrate it to any of its iDevices, it must need the tech from PrimeSense and the $345 wouldn’t make any changes to its balance sheet.

However, this time also they (PrimeSense) are providing dismissive statements.

Yaniv Vakrat, Primesene’s executive vice president of sales and marketing told to VentureBeat,

“We do not relate to rumors about our customers and partners.”

Here comes another statement by another representative of Israeli company,

“We do not comment on what any of our partners, customers, or potential customers are doing and we do not relate to rumors or recycled rumors.”

[source (hebrew)], [via]

About Bhanu Jamwal

Living in Aldine, TX, he writes about Mac, iOS, Android and IT Hardware. Apart from writing on The Next Digit, he is also an expert in providing valuable seminars on IT Peripherals and IT Security. All posts by Bhanu

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