Facebook’s Click for More will boost their 8 billion daily video views, and the social media behemoth doesn’t make secret their plans of pushing videos even further.
The company wants videos to be an integral part of the social media experience.
Clicking anywhere on the video will now take you to a new window – it isn’t limited to just the Click for More words displayed at the bottom of the clip and above the controls. Afterwards, you can either enlarge them or leave them be.
At the bottom of the screen, you’ll see a carousel of videos, mingled with ads, ready to be clicked.
If you don’t exit or pick something else, it will run on autoplay.
One of Facebook’s main interest is growing their video views – it seems like 8 billion daily views isn’t enough for the social network titan. Yet, it’s riddled with poor customer support, and a lot of stolen videos that make thousands of dollars. As Kurzgesagt, which means in a nutshell in German, has exemplified in a brilliant video, Facebook is indirectly stealing a lot of those views, and they aren’t doing anything to take responsibility for.
Having videos will make people linger for longer on the newsfeed, as opposed to reading a few statuses and leaving to check on what reality has been doing. More people staying on Facebook equals more cash for the social media network – it’s quite simple. This way, they can drive more premium video-based ads.
Big brands are turning to the digital medium to promote their services and products like never before. As long as they have a huge hub filled with people, they’ll pay for it. Considering that this might even replace the traditional TV ads, as less and less people are using the television, it means a huge cash cow for the big F.
Let’s hope it doesn’t come as a big F U to us – the users.
Facebook’s Oculus Rift, along with other VR headsets, will probably offer this kind of experience – for better or for worse, it’s too soon to decide.
What we know is that not everyone likes them as much as Facebook wants. There are already two threads in the company’s support forums, with both asking for help on how to disable this feature. Facebook hasn’t replied yet.
The biggest argument is that before this new feature rolled out, when users clicked on the video it was for pausing purposes. Now, Facebook has changed the rules. I am among those who were a little bit dumbstruck at first when the video in cause wasn’t stopped and my browser brought me a freshly baked one straight from F’s oven.
Image Source: 1