According to the statement by AVG, the security firm does not store data that identifies you. All the data stored, is used to create anonymous profiles, so as to ensure that nothing can be traced back to you. The updated policy also states that AVG tracks your cookies, which in turn will help them to track the kind of searches you make.
With the innumerable instances this year and in the recent past, AVG’s decision to store data and sell it is quite a questionable one. An AVG spokesperson has stated in this regard that this feature of storing data is not a mandatory one. In fact, the users will have all the rights to switch the feature ‘ON’ or ‘OFF’, according to their wish.