We are in the world of technology where people used to perform all sorts of their activities using their smartphones, and in the meantime, people used to know all the news and other information through their mobile directly. While seeking for the current news, a little amount of loading time might lead to loss of millions of readers for a site.
The search engine giant Google Inc (NASDAQ:GOOG) and Twitter (TWTR) joined together to help tons of publishers found in the world by speeding up the time to load their content.
Danny Sullivan, founding editor of Search Engine Land mentioned in a statement as,
“Google and Twitter are rightly fearful that publishers are going to start doing something specifically for Facebook and they will become an afterthought.”
It is one of the major move done by both of the giants, Google works with Twitter, both of them planned to create a new sort of web links, which directly loads the news articles from the digital magazines, within a fraction of seconds. Typically, a site will take around 5 to 10 seconds to load a complete page, in order to read a news article. But, this new weblink will be loaded within a few milliseconds, on click on the weblink.
Still, the process of creating the new weblink is in early stage, the partners made a goal to develop a good standard for the digital magazines, so that the links will be loaded very quickly. Moreover, there is no additional information is announced by the partners. But, it is confirmed that, they are pushing hard to make this a successful one.
The main problem is that, retaining the look and feel of the digital magazines is one of the toughest job, that both the companies are currently looking into. The move by both the giants, will make the people to save their time more effectively.