The primary question currently is “What is next for Windows Phone?” With Microsoft Corporation (NASDAQ:MSFT) announcing $7.6 billion impairment related to assets involving Nokia Devices and its services and the layoff of 7800 employees, mainly from the Phone background, probably gives a clear indication that the time is over for Windows Phone from Microsoft.
In the recent past, things were made partially clear, when the Nokia deal was officially stated as a failure in various aspects. Now, the question is that whether the failure is so disheartening, leading to the fall of Windows based smartphones.
Many experts who have till date praised Windows Phone in various aspects also believe that the devices will not be able to sustain the competition from Apple and Android in the long run. The major issue with Windows Phone is the lack of growth. Microsoft has invested billions of dollars on the Windows based smartphone sector, but without any significant growth in the user base all across the world.
Microsoft’s new plans were outlined in an email from Satya Nadella to its employees.
“We are moving from a strategy to grow a standalone phone business to a strategy to grow and create a vibrant Windows ecosystem including our first-party device family,” Nadella said. “In the near-term, we’ll run a more effective and focused phone portfolio while retaining capability for long-term reinvention in mobility.”
According to an analysis by Asymco analyst, Horace Dedui, the main reason behind the failure are the two other operating systems; iOS and Android. The chart below shows detailed phone install base in the United States of America.
The reports suggest that Microsoft is gearing up to make some serious inroads into the three categories: Business, Windows Operating System and its customers. The reports suggest that Microsoft may soon be launching Office for Android and iOS, which will surely take mobile business to another level. It might just as well add a bit to the revenue generated by Microsoft. Microsoft will also look forward to bring in better Skype experience on Android and iOS devices.
The sad part is that Windows 10 will not see anything glorious, in spite of the fact that it is probably the best User Interface that a Windows Phone has had in the past. The cleaner and lighter UI will possibly serve the underlying issues with Windows Phone, but will probably have no effect on the user base.
Although the experts expect a small hike in the sales due to the hype regarding Windows 10, but the hike will not make a lot of changes for the Windows Phones. On the other hand, Microsoft might as well shift to Android for their smartphones. Although this is still probably a rumor, but then there is no harm in expecting.
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