Japan’s Kyoto-based video game maker Nintendo has posted 8.6 billion yen ($81 million) loss for third quarter ending last-September and continued poor sales of its Wii U gaming consoles in front of smartphones and tablets could be more headache to the company.
Led by Samsung and Apple, smartphones market has seen tremendous growth in last quarter, which suggests that the consumers are moving towards a new growing market. However, the full-fledged gaming console markets led by Sony and Microsoft has still continued growth in the sector.
Nintendo, the firm behind Super Mario and Pokemon legendary games lost 8 billion yen, which almost minuses the previous quarter’s 8.6 billion yen profit. The total sales made by the company is of 115 billion yen, which is a slight drop compared to the same period of last year. Despite the consumers’ interest on smartphone and tablet devices, Nintendo keeps on resisting to release its games on cross platforms, but this poor sales might force the company to think about it.
Nintendo has recently dropped the price of its Wii U console, partnered with Tesco to boost sales and opened an independent online store in UK. The company already lost 23.3 billion yen in first 6 months of this year and still seems to be unwilling to change the strategy. Although Nintendo expects a recover in sales in upcoming holiday season, the new release of Sony’s PS4 and Microsoft’s Xbox One will affect the sales.