The sales of Nook devices by Barnes & Noble have declined during its most recent quarter. The sale of Nook devices at its bookstores also dropped a fair degree. Shares of the company also dropped down by 3 percent during a mid-day trading on Thursday.
The store sales of Barnes & Noble’s Nook devices fell down by 9 percent to $869.4 million. The falling book sales are being compensated by the company with the introduction of more toys and games.
A conference call was made on Thursday with the CEO of the company Michael Huseby and he is confident that the new book from Dr. Seuss, “To Kill a Mockingbird” sequel and a “50 Shares of Grey” spin off will attract more people to the stores.
A redesign of the website of Barnes & Noble is due to be launched next week. This website is expected to add up to the sales, according to Huseby. The company exercises 650 stores all around the nation.
In the fiscal fourth quarter, the sales of Nook devices and content fell by 40 percent to $52.4 million. Barnes & Noble entered into a partnership with Samsung last year in order to manufacture Nook branded tablets that would enable the bookseller to only focus on its digital software rather than making the tablets.
Barnes & Noble currently manufactures and sells a Nook e-reader that is priced for $99. It was early this year that the company decided to scrap a plan to spin off its Nook business and instead chose to spin off its college textbook business into a separate identity.
A loss of $19.4 million has been recorded for Barnes & Noble. The shares of the company fell down by 37 cents per share. Barnes & Noble also suffered a loss of $36.7 million or 72 cents per share a year ago in the same quarter.