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E3 2015: Not only games, women and female avatars steals the show


It looks like, there is no longer a man’s show in the Electronic Entertainment Expo (E3 2015). Recently, in the video game extravaganza, several women, including virtual as well as real, have featured more. While compared to the past several years of annual trade show, in which game used to unveil their upcoming games, this year, a number of women have featured the games to the customers.assassins-creed-women-avatars

In expo floor presentation, a number of women have appeared on the stages, and features the games too. For instance, Microsoft has kicked off its E3 presentation, in that, Bonnie Ross has introduced “Halo 5: Guardians” game play demo and in which men as well women were playing together. At the same time, Microsoft has hyped Rise of the Tomb Raider and Recore, in which both of them are featured by heroines only.

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Phil Spencer, Microsoft’s head of Xbox said,

“We’re about everybody playing games, and we want to represent that in the content that we put on screen,” “We opened the show with Bonnie. She’s got such authenticity as someone who has been with Xbox a long time, running our biggest franchise and being a spokesperson for the platform, the industry and ‘Halo.'”

After that, Ubisoft comes into the fire and reveals female avatars and it wouldn’t be a perfect option for the Assassin’s Creed: Unit and it has been reversed by focusing on female “Assassin’s Creed: Syndicate” co-star Evie. In the meantime, the game manufacturer brought a female to the stage to announce the game play of the game.

In recent years of gaming industry, gender diversity has been rallied out, especially last year when the campaign targeted women in the games. The changes have been remarkably noticeable in the current year’s E3, and still, there are several games in which women are featured as main avatars.

During the press event of the Electronic Entertainment Expo, known as E3 2015 on Monday, the major players in the gaming industry showed their plans for the next year of gaming. More than 50,000 gaming industry attendees packed the Los Angeles convention center to try out new games and hardware. Read more…


About John W Arthur

john@thenextdigit.com'
John is the head of our IT Security team and he writes about Security, IT news on The Next Digit. He was the Employee of the Year 2013 for his selfless support and efficiently setting up the whole security infrastructure. He also occasionally writes on "IT Sec Pro" Print Media of Sweden. All posts by John

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