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Apple Watch pre-orders hit 1 million worldwide


Apple (NASDAQ:AAPL) Watch pre-orders from consumers hit one million on the first day, exceeding last year’s Android Wear shipments. Digital commerce data company Slice Analysis releases the unofficial report, while Apple is set to make an announcement, this week.Apple-Watch-Slice

The report is based on e-receipt data collected from 957,000 consumers, who ordered the wearable on Friday. About 62 percent purchased the cheapest Apple Watch sport variant. About 49 percent chose the Black Sport Band strap and the other 16 percent opted for White Sport Band. The expansive Milanese Loop represented 10 percent of the orders. On average, each user purchased 1.3 watches and spent $503.83 per watch.

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The pink and green straps were unpopular among buyers, with only four percent of buyers. The most popular type of watch case among buyers is the Space Gray Aluminium variant with 40 percent. Orders for Stainless Steel was at34 percent, Silver Aluminium at 23 percent and Space Black Stainless Steel at three percent.

The report also looked into the sales of Apple MacBook, which opened for pre-orders on the same day. About 48,000 Macbooks were sold, out of which Space Gar was the popular color at 58 percent, followed by Gold variant at 36 percent. The numbers are treated as approximate as it is based on e-data from 9,080 shoppers as some numbers might be lost in the real pre-order data.

The data were compiled from pre-orders in countries like the US, UK, Canada, Hong Kong, Japan, France and Germany. Interestingly, most buyers were not content with one watch, with many pre-orders popping up on eBay at an inflated price. In February, analysis firm Canalys reported that Google shipped only 720,000 Android Wear smartwatches in 2014.

The aggressive promotion, guided tour videos for Apple Watch and online reservation system has helped the company to rake in pre-orders. Does this mean the massive success of Apple Watch in the wearable market?

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About Anirudh Madhav

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