Apple Inc. (NASDAQ:AAPL) on Friday, announced that the Apple Watch will be sold through a reservation system, and cannot be purchased directly in retail stores. In-Store reservations will begin from April 10, allowing customers to pickup the device at the preferred Apple store, starting April 24.
Consumers will need to fix an appointment with an Apple store representative, to try out the Apple Watch. The company has scheduled April 10 for reservations, in a bid to draw in consumers. Though customers might feel disappointed about the unavailability in retail stores, they are likely to be more comfortable in choosing their preferred model online.
Apple wants to ensure that there is sufficient stock of models during dispatch, so customers are not let down when a particular model goes out-of-stock in retail stores. The reservation system will give enough time for the company to sort out the stock for dispatch. The pre-orders will open up in the United States, Australia, Canada, France, Germany, Hong Kong, Japan and United Kingdom.
A series of ‘guided tour‘ videos for Apple Watch was recently, which explains the main features of the device. One of the most awaited products of the year, Apple Watch will be priced between $349-$17,000 for the gold version. The device is also set to bring in new iPhone buyers as the wearable is compatible only with iPhones. Apple Watch is set to bring in a number of Android users to the iOS platform.
Swiss watch makers and other wearable manufacturers are closely following the Apple Watch, to determine the market for smartwatches. All efforts have been put in place by Apple, right from HealthKit to mobile payment service to attract consumers. It remains to be seen if the company will allow in-store sales of the Apple Watch in the future.[ Via ]