Apple Inc. (NASDAQ:AAPL) on Friday offered a rare look into Apple Watch’s health and fitness testing labs in a warehouse. The company had collected more than 18,000 hours of health and fitness data from 10,000 workout sessions for over two years.
Apple workers, including developers, engineers and managers were participating in the secret tests by the company, until the Watch was unveiled. Participants were provided with expensive sensors and masks during the workout sessions, including yoga and running. Apple’s senior VP of operations Jeff Williams stated that the subjects would wear Apple Watch but the prototype was covered up.
“(The employees) knew they were testing something, but they didn’t know it was for the Apple Watch,” said Williams.
Jay Blahnik, Director of Fitness and Health Technologies at Apple stated that the Watch’s environmental resistance was tested b taking it to distant places like Alaska and Dubai. Climate simulators were also installed in the labs to check its operations in heat and cold. He added that the device could collect a massive amount of fitness data.
The inside look into the secret labs is seen as a rare instance, as the company takes a huge effort to conceal future products. The company offered a similar tour of iPhone’s production facility to showcase the efforts during testing. The Apple Watch can record heart rate, includes motion sensors and is likely to include bring new features like measuring glucose levels in the future.
Pre-order for the Apple Watch starts from April 10 and will start shipping to 9 countries by April 24. The device starts from a price of $349 till $17,000 for the 18-karat gold edition. An insider peek of the secret testing labs, aired on television, is also seen as a promotion by the company and showcase the efficiency of the device.