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Tag Heuer with Google and Intel to launch the luxury Android smartwatch

Swiss watchmaker Tag Heuer has announced its partnership with Intel and Google to launch an Android smartwatch by autumn. The details, pricing and functionality of the smartwatch are kept under wraps and is aimed at competing with Apple Watch.tag-heuer-smartwatch

Tag Heuer Chief Executive Jean-Claude Biver stated that the launch would mark the first luxury smartwatch in the fourth quarter. Intel will provide the SoC platform, Tag Heuer will design and manufacture and Google Android OS will be the operating system. Biver added that it was his biggest announcement in the industry in 40 years.

“Swiss watch-making and Silicon Valley is a marriage of technological innovation with watch-making credibility, ” said Biver. The Android smartwatch is described as the “greatest connected watch” and will release anytime between October and December. Head of Android Wear development for Google David Singleton stated that the watch was a marriage of luxury and utility.

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Corporate Vice President and General Manager of Intel’s new devices group also stated that the collective approach will inspire new innovation in wearable technology. The three companies have promised to reveal more details by the end of the year. Gucci, a unit of French luxury group announced its plans to develop a smartband with i.am+ functions that includes making phone calls, sending messages and others. No details and pricing were revealed.

Apple Watch, the company first major product in five years is being closely observed by industry experts as it could be a game changer in the smartwatch industry. However, industry experts predict that the smartwatch will find following only among iPhone users. A recent survey revealed that 13 percent of users were likely to buy an iPhone along with Apple Watch. Several Swiss watchmakers have finally decided to combine traditional watches with smart features.

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About Anirudh Madhav

A movie buff, a bookworm, and a compulsive doodler. All posts by Anirudh

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