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Becoming Steve Jobs book: a must have for Apple fans


Amazon on Friday revealed the new Steve Jobs biography and has already become the pre-order bestseller on the shopping site. The biography, which will be released on March 24, reveals new details like Job’s dislike for Apple TV, Apple CEO Tim Cook’s liver transplant offer to Jobs and his close friendship with Disney CEO.steve-jobs-tim-cook

The book titled ‘Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader‘ is authored by Brent Schlender and Rick Tetzeli is set to release on March 24. The authors reportedly gained “incredible and exclusive access” to people who worked with the Apple co-founder. Several people close to Jobs expressed their disappointment with Walter Isaccson’s ‘Steve Jobs’ biography as it was a balanced analysis of the character of the co-founder.

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“It was just a rehash of the bunch of stuff that has already been written,” said Cook in the previous biography.

The authors gained a trove of information from Apple CEO Tim Cook, Apple head of design Jony Ive, head of Internet software Eddy Cue, Pixar president Ed Catmull, Picxar CEO John Lasseter and  any others who share information about Jobs. Earlier, it was speculated that Jobs wanted to acquire Yahoo in a partnership with Disney CEO Robert Iger and the new book confirms it.

The book also reveals Ive’s early Apple designs like emate, a version of Newton Message Pad and 20th Anniversary Macintosh. Jobs reportedly liked Ive and referred their new relationship as “cherub”. The Apple co-founder had utter disdain for Apple TV and the mutual respect between Ive and Jobs made the former stay at the company instead of pursuing another career.

More details about the new book is set to be revealed in the coming days. Despite having limited information about the issues faced by Apple during product development, the book is a must have for Apple fans.

From our previous story:

“He cut me off at the legs, almost prior to the words were out of my mouth,” said Cook to the authors of the book.

The book also mentions Cook’s friendship with Disney CEO Bob Iger and they planned to secretly “buying Yahoo”. Jobs reportedly had meaningful discussions with Iger and they both used to have whiteboard brainstorming sessions. Users are likely to be disappointed with the book as it reveals the secretive nature of Jobs, which it continues even now. However, the book contains limited details on the problems faced by Apple while developing products and managing the company.

[ Official Site ]


About Anirudh Madhav

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A movie buff, a bookworm, and a compulsive doodler. All posts by Anirudh

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