Even after introducing the iPhone lineup to its devices range, Japan’s largest mobile phone service provider – NTT DoCoMo has lost the record number of customers in last month.
The company had whopping 52 percent share in market in 2008, despite the competition from KDDI and SoftBank. While we check the recent numbers, SoftBank and KDDI added 270K (total 34M) and 232K (total 39M) subscribers respectively, while DoCoMo lost about 67K (total 61.8M) subscribers in September 2013.
Apple introduced the iPhone 5S and 5C in last month and NTT DoCoMo began selling the iDevices for the first time since September 20th. Earlier, SoftBank and KDDI was the only carriers to sell iPhones. Previously, NTT DoCoMo wasn’t willing to sell Apple smartphones to focus on Sony and Samsung phones and to stop iTunes to overtake their dmarket online store.
Atsuko Suzuki, DoCoMo’s spokeswoman stated that the insufficient stock of Apple’s latest iPhones made the subscribers to delay the purchases, hence the loss in subscribers numbers. She even also pointed that the KDDI and SoftBank’s marketing strategies also hurt the sales numbers.
The estimation from the analysts suggests that SoftBank and KDDI’s iPhone sales is much more than the DoCoMo’s sales ratio and expects a strong plan of providing attractive offers to lure back the subscribers to the carrier.