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Facebook changes the way it counts business Pages’ likes

Facebook comes with a new plan on the way, from which it counts the likes of Facebook Pages. The owners of Facebook pages should be aware of this new change in algorithm that will give them a sudden drop of Facebook “likes” in the upcoming week.Facebook-3

Nowadays, Social media are the greatest tool for modern business and using the social media, we have seen hundreds of business has reached their goals. Facebook pages are one of the tools, that increases the reach of a business. Today, Facebook announced that it is going to make changes in the way, in which Facebook counts page likes. In the meanwhile, it warns the Facebook page managers that the likes of their page can suddenly drop, as company new “like” policy has been changed.

In Facebook post, Facebook has mentioned as,

Over the coming weeks, Page admins should expect to see a small dip in their number of Page likes as a result of this update. It’s important to remember, though, that these removed likes represent people who were already inactive on Facebook. Going forward, any accounts that are voluntarily deactivated or memorialized will be removed from a Page’s like count. If a deactivated account is reactivated, the account will be re-added to a Page’s like count.

We all know that, Facebook is monetizing from Facebook advertisements and also other activities. An update on the like policy will give an ultimate benefit to the business owners and also it will give an exact track of page activities to the page managers. Facebook has mentioned that, the data in the social media are up-to-date and deceased person’s accounts were removed automatically from the platform and their likes will be removed respectively from the appropriate pages.

One more interesting fact is that, if an account is voluntarily is deactivated, the page likes will be automatically restored as soon as the account gets reactivated.

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About John W Arthur

John is the head of our IT Security team and he writes about Security, IT news on The Next Digit. He was the Employee of the Year 2013 for his selfless support and efficiently setting up the whole security infrastructure. He also occasionally writes on "IT Sec Pro" Print Media of Sweden. All posts by John

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