Apple Inc. (NASDAQ AAPL) is looking to hire a team of individuals specializing in virtual and augmented reality. The new inclination of the company towards the VR platform is not really shocking, considering other tech giants already acquiring VR startups.
Google, Facebook and even Microsoft all have vested not just interest but huge billions in virtual reality projects and many of their products have seen the light of the day. Like Apple has the habit of starting late, but finishing it better than everybody else. Virtual Reality will definitely go through amazing innovation itself as Apple is getting involved.
The newly listing hob positions on its official site confirm that Apple is going beyond the traditional product range and experimenting with VR in 2015. The virtual reality experts will work in both software and hardware as indicated by recent corporate job listings. One of the positions titled Sr. Display System Engineer requires an individual who will work with a team of electrical, mechanical and software engineers based on VR hardware.
Apple has always been innovative in all the products it has launched to date. Be it computers, music players, mobile phones, tablets like iMacs, iPods, iPhones, iPads, each product has redefined the gadgets for the entire world. It is in the DNA of Apple to experiment and breakthrough in terms of technology and gadgets. The company now wants to enter the world of virtual reality.
VR standards are definitely high as all products in the market, including Google Glass, HoloLens or Oculus Headsets are highly sophisticated. Innovation in display technology will continue to improve and so VR will become ever more realistic visually. Sufficient computing power is here already for that and Apple is trying to add its own products by exploring this domain. We hope that not just glasses and headsets more and more input and output devices are also improved so that VR becomes synonymous with commonly used technology. Many researchers are working on better devices to control the sense of touch and smell.
In 2013, Apple spent over $360 million to acquire Israel-based VR company, PrimeSense. The company is best known for its work on Microsoft’s products like Kinect, based on virtual reality. PrimeSense designed motion tracking accessories for Xbox that revolutionized the gaming world.
Steve Jobs started this company with lots of innovation and Apple is continuing the trend with this new approach. Here it is important to see what new products in the virtual reality domain the company will be launching in the future.
The proudest moment for Apple can really bring forward a new platform full of gadgets as it has already ruled mobiles and computers in the past decades.