Xiaomi, the Chinese smartphone maker has entered the U.S market and will start selling its products in a few months. The company will set up Mi online store in the country that will offer accessories like headphones, wearables and others.
Consumers will not be able to buy smartphone in the Mi range, Mi Note, Redmi range or the Mi Pad tablet. The announcement made on Thursday indicated its first steps made by the company to enter the U.S market. The company stated that it is likely to finalize a deal with Brazil for reducing high import costs when the sales begin in the coming months.
“We’re accelerating our entry in a sense by bringing simpler products,” said Hugo Barra, VP of international operations at Xiaomi.
Xiaomi stated that it required a significant effort to bring phones and tablets to a market and they were moving at a right pace. The company also known as “the Apple of China” is valued at $45 billion after the recent funding by investors ranging from Singapore’s sovereign wealth fund to Alibaba Group co-founder Jack Ma.
The affordable range of smartphone and tablets made with high-end components along with the online “flash sales” model has made Xiaomi a major success in countries like China and India. The company is not selling smartphone for the time being due to the country’s carrier-sales and cost subsidy structure. Lin Bin, cofounder and president mentioned that time and effort was needed to customize MIUI for individual markets including obtaining certification.
Hugo Barra reasoned that the slow arrival of smartphones in western markets were due to language barriers, regulations, manufacturing and software hurdles. Considering the company’s product pricing, it can give tough competition to market leaders like Apple and Samsung after their launch of smartphones and tablets.[ Via ]