Apple has overtaken Coca-Cola as the number one brand in the world according to the study made of the top 100 companies by Interbrand Corp.
Steve Jobs founded Apple Inc. has secured the first place by securing the brand value of $98.3 billion, whereas Google’s $93.3 billion brand value and Coca-Cola’s $79.2 billion brand value is in 2nd and 3rd place respectively.
Jez Frampton, global chief executive at Interbrand said in the statement:
“Every so often, a company changes our lives—not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1, Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact – a vision that has allowed Apple to deliver on its promise of innovation time and time again.”
The closely watched study of these brands includes financial performance, influencing consumer buying and securing earnings. IBM, Microsoft, GE, McDonald’s. Samsung, Intel and Toyota secured 4th to 10th place respectively (in descending order). Total brand value of all top 100 companies combined is increased 8.4% since last year, i.e., about $1.5 trillion.
Except Yahoo and BlackBerry, many other Tech brands are in the rise, where Google rose 34 percent and Samsung rose 20 percent in it’s band value. Google, Apple, Facebook (rose 43% since last year!), Prada and Amazon are named as fastest-rising brands, whereas Discovery, Duracell and Chevrolet are the new brand name entered into the top 100. The largest decline of any brand values is of Nokia, where it has plunged from 19th to 57th place since last year.
Check the Top 100 Brands and study details on Interbrand website.