Apple’s iPhone 6 and 6 plus shares rose up significantly in the fourth quarter of last year and was the highest among android makers Samsung, LG and HTC in terms of device sales, with the Cupertino company having an impressive one in every two Smartphone activations during the last three months of the year. Samsung has won the second place with 26% and South Korean firm LG is in the third place with 11%.
According to a Consumer Intelligence Research Partners (CIRP) survey of 500 people, 50 percent of all phones sold in the October-December quarter were iPhones. The survey took place over 10 days from the last week of December into the first week of January.
The year began with chances of Samsung overtaking Apple in the electronic communication market. However, it saw a market share fall from 31 percent. LG was up 8 percent in the same period. Motorola lagged behind with a 4%.However the worst hit HTC and Nokia had a petty share of 2 percent, as the survey showed. It became pretty evident as the year wore on that Apple was going to emerge as the clear winner.
“By every measure, Apple’s 2014 phone launch was a success,” wrote CIRP co-founder and survey organizer, Josh Lowitz said,” Apple had virtually doubled the sales of Samsung, and five times that of LG. No other brand accounted for as much as 5% of US sales.”
Apple has also earned recognition as the best-selling phone in Japan. Going by the statistics released by the industry sources, the 64GB model of iPhone 6 was the top-selling handset in Taiwan in December; followed by the 64GB model of the iPhone 6 Plus handset in the second spot. It has also seen sales increases in South Korea and China with 33-percent sales in South Korea and 45 percent in China.
While Samsung has been forced to admit that the company has made strategic mistakes and acknowledged that competition is getting stronger around the world, Apple at present seems to be making all the right moves. Undoubtedly Apple’s brand value has been a huge part of Apple’s success.
It seems Apple’s introduction of bigger screened iPhones has worked to the advantage of Apple with 60 percent of buyers saying they prefer a screen size over 5 inches. The iPhone 6 plus which sports a 5.5 inch screen has steadily become popular among users. The study also found that most of the purchases were made by loyal customers who upgraded from older versions.
The trend looks to continue into 2015 as well, with some 56 percent consumers planning to purchase an iPhone in the next 90 days, according to 451 Research’s Change Wave December survey which is based on the response by 4126 North American respondents.
Apple will report earnings for its first fiscal quarter on January 27.