Great news for all the music lovers, as the online streaming gets cheaper and hotter in 2015. Deezer a France based music streaming service just acquired Muve, AT&T subsidiary, Cricket Wireless’ very own music service. For the first time Spotify will be facing the heat from Deezer, which will be available to all the Cricket users for free trial. Deezer plans to keep its music streaming plans cheaper than Spotify in the U.S.
January 31, Muve will be replaced by Deezer and users will be able to access 35 million songs and thousands of internet radio stations. Mobile music experience, with top class wireless carrier will be a great combination to watch out for next month onwards.In October Deezer acquired Stitcher and now this is the second and very important acquisition, The exclusive deal gives Deezer a heads up with Cricket’s 2 million users already using the paid service Muve.
The charges will be additional $6 per month if the users opt for Deezer along with Cricket in the U.S. Unlike Muve this will be a serious attempt to expand user base by Deezer and AT&T is helping it wholeheartedly. Muve is acquired for over $100 million and Deezer will try to woo the Latino user base Cricket has.
Shaking hands with Cricket may or may not be profitable for Deezer. But doing business in the U.S. soil with a wing man will surely help the Paris based brand that is highly popular in Central and South America. It is also available with Bose and Sonos, but a carrier will help it reach more people in a smaller span of time. The more value at a less price is a great strategy and a large user base from Cricket will make sure it gets noticed. Muve will be discontinued and Deezer will be offered to all he subscribers.
“We’re following a strategy of going after market segments,” Deezer CEO Tyler Goldman tells Billboard. “The U.S. is a broad market, and there are listeners with many different needs. Most services have gone with a broad offering for all users… and generally haven’t ended up with a lot of subscribers.”
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