Facebook (NASDAQ:FB) has removed Microsoft’s (NASDAQ:MSFT) Bing search engine integration from its social network, instead, it began to show up search results from its users’ and pages’ contents for those search keywords. Earlier, when Facebook users search for any keywords other than usernames, page names and certain Facebook terms, there were Bing web search results surfaced on the social network.
With 1.35 billion users, Facebook has unveiled a new search tool that can bring search results from users’ own old posts as well as others’ pages. Facebook spokesperson commented that the tools is being actively improved to show accurate search results from Facebook’s own contents.
Currently, the social network shows up not-so-accurate search results as Google, Bing and Yahoo search does. But, the results that comes from the particular keyword search also bring links to the web posted on Facebook by popular pages and users.
Google is the largest search engine in the world, and to tackle the search giant, Facebook has come up with a long-term plan to curb the external search engines. With more and more users actively participating in the social media activities on Facebook, the company wants to keep the users inside the social network rather than sending them out through the Bing search engine.
Facebook has officially confirmed its decision to Reuters on Friday. A spokesperson said:
“We’re not currently showing web search results in Facebook Search because we’re focused on helping people find what’s been shared with them on Facebook. We continue to have a great partnership with Microsoft in lots of different areas.”
Earlier in July 2014, Facebook’s CEO Mark Zuckerberg hinted about its own search engine, citing the vast number of posts amounting to more than a trillion posts on the social network. Facebook was getting over 1 billion search queries every day at that time.
Have you noticed the new change on Facebook? Tell us your view on new move by the company. I find it not so cools so far, what’s your view?