The world’s largest PC chipmaker Intel (NASDAQ:INTC) has partnered with Google (NASDAQ:GOOG) to power its controversial Google Glass wearable computing device and the new gadget will be launching to the consumers in 2015, obviously, with an Intel Inside logo. The Wall Street Journal claimed that the semiconductor giant has already signed a deal with the search engine giant to provide processors for Glass, henceforth.
Till now, Google Glass was powered by the chip manufactured by Texas Instruments (NASDAQ:TXN). If the report becomes true, then Google will be replacing the TI chips to provide a way to Intel’s chipsets. Texas Instruments’ OMAP 4430 chipset, which powered the recent Google Glass was said to be providing inconsistent performance and battery life.
The Wall Street Journal has also reported that Google Glass with Intel’s chips will be marketed as the workplace-computing device rather than focusing on the consumer market, as Google did so far.
Analysts considered Intel as an odd choice for Google Glass. But, Intel’s the recent aggressiveness towards the wearable computing market makes it a competitive contender in the segment. Intel has also jumped into mobile devices in this year. Nokia N1, Asus Fonepad, Transformer Book V, Lava Xolo and many other budget smartphones and tablets now features Intel’s low cost Atom chipsets. Recently, in September, Intel kept its first step towards the wearable market by unveiling an SD card sized Edison computer with Atom chipset.
Google Glass was once considered to be the next big thing in the market and the anticipation was that it will be unbeatable. The crowd had waited for a long time as the rumors as well as the anticipation grew. The Google Glass was finally launched in February 2013. But this was not for the public. The next appearance of Google Glass came this May, when Google launched the ‘explorer’ version of the glass. But sadly, Google Inc. hasn’t yet announced the final date of the launch of Google Glass in the market. And guess what, a major section of the society does not want to buy it anymore and believed that Google Glass is dead before its launch.
As of now, the battery inconsistency was affecting the Glass explorers more than anything. And now, Google’s shift from ARM-based chip to Intel will bring more battery life than before.
Although the WSJ claimed that the new version of Google’s wearable will launch in 2015, we don’t expect it to reach to the end-user in the next year. Google has to focus on a new kind of marketing by partnering with Intel.
- Wearing Google Glass while driving might land you a ticket.
- Google published an etiquette guide to Glass Explorers.
- A Seattle Cafe & Lounge banned Google Glass wearer.