Fashion Entertainments’ theme-changing slim and sleek smartwatch is the center of attraction now, with a smart E-Paper that changes the appearance of the watch (including the dial and the wristband) depending on the user’s gestures. FES says that the watch comes with a total of 24 different designs to choose from. According to a report from the WSJ, FES is a stealthy subsidiary of Sony.
The Wall Street Journal reported, citing a statement by a Sony spokesman, that “Fashion Entertainments” is the project in the development of the Japanese the electronics giant Sony, where the company crowdsource funds to develop the E-Paper (E-Ink) devices such as smartwatche, footwear strip, eyewear and more. Watch the video, embedded below (in Japanese).
This E-Ink or E-Paper based watch would be a fashion gadget, and it wouldn’t be as smart as the current popular smartwatches like Moto 360, LG G Watch or Apple Watch. But, the customization option would be much better than any other available wearables in the market.
Sony-made crowd funding website for Fashion Entertainments has surpassed its initial goal of $17K (2 million yen in Japan) in its first 3 weeks. Now, the crowdsourcing for FES Watch has become successful by raising a little over US $23,000 with the support of a total of 140 backers.
FES watch’s crowdfunding supporters are able to pre-order the device and get it shipped in May 2015 or later. But, Sony hasn’t made any announcement so far, on its release date. Sony hasn’t even revealed that it is the company behind the project.
On its official website, FES shows the how the watch band and dial changes its design from faux leather to faux stainless steel to faux plastic, automatically at a certain period of a day. May be the users have to manually choose and schedule the right style for that particular time of the day.
If Sony successfully delivers the FES smartwatch as part of its crowdsourced project, you will be witnessing more fashion gadgets and accessories from Sony anytime soon, may be, before the 2015 holiday season.
A person involved in the project, said to the WSJ:
“We hid Sony’s name because we wanted to test the real value of the product, whether there will be a demand for our concept.”
[ Source (Japanese)]