BlackBerry has decided to slash 4,500 jobs from the company as the final move to revive the already-in-trouble company.
A week after Wall Street Journal reported and expected about forty percent reduction in workforce of the company, once a Canadian giant said the company will be clearing out 4.500 positions mainly to cut expenses. The company has said, this slash will cut expenses by around 50% by the end of Q1 of 2015.
The company was in trouble sine 2012, and it tried to bounce back by releasing BlackBerry Z10 as well as BB OS 10, but the strategy was not proved to be effective and company has got a terrific growth since then. Google’s android and Apple’s iOS has smashed the business category of mobile market, where BlackBerry was once-a-king. The firm also reported that it expects a $950+ million of net operating loss in Q2, 2013.
In a statement on the pre-financial result, CEO Thorsten Heins said:
“We are implementing the difficult, but necessary operational changes announced today to address our position in a maturing and more competitive industry, and to drive the company toward profitability.”
It seems, the release of BlackBerry Z30 is not going to change anything to the company’s fortune and the company badly needs a acquisition as the BlackBerry shares plunged 17% and closed at $8.73 this Friday, after the trading was temporarily halted. Does, BlackBerry needs a refresh now? What could be the future of BlackBerry in the Mobile world?