A report has revealed that Apple Inc. sells three iPhone 6 for every iPhone 6 Plus and there is a “surprising demand” for the latest device in China. It remains unclear if supply constraints have driven the demand or the preference for the 4.7-inch models.
The Consumer Intelligence Research Partners report analyses the percentage of iPhone 6 and iPhone 6 Plus sales. Analyst Milunovich at CIRP stated that the iPhone 6 contributed to 68 percent of sales in the US while the 6 Plus contributed 34 percent sales. In total, the new iPhones contributed to the overall sales of the company and rose by 84 percent in 2013. Another 9 percent was fueled by the sales of the iPhone 5s and 5c.
The research also revealed the immense demand for the new iPhones. The analyst noted that the iPhone 6 was likely to have higher sales in the future as iPhone 6 Plus face supply issues. The research also looked at the storage capacity preferred by the consumers which revealed an average of 48GB. The figure has doubled since 2013 as Apple decided to drop 32GB models which resulted in offering only 16GB, 64GB and 128GB variants in the new devices.
One-in-five Samsung smartphone owners were planning to own an Apple device in the future and most preferred to buy an iPhone 6 Plus. There is also high demand for the iPhone 6 devices in China. Apple is set to generate an additional revenue as consumers are willing to pay more for 64GB and 128Gb variants. Apple does not publish separate sales figures for its devices while the report gives an understanding of the sales of individual devices.
UBS, which maintains a “buy” recommendation for investors has raised the 12-month price target of Apple shares to $125 from $115 as stocks remain bullish due to the positive market demand.
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