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Video: Zuckerberg on why Facebook forced to download Messenger app

Mark Zuckerberg, CEO of Facebook spent a few hours on question and answer session with his Facebook users and the various question has been obtained around the globe, also includes direct questions from the users in the event.mark-zuckerberg-q-a

On Thursday, the session was held at the headquarters of Facebook, where Zuckerberg was answered to the various questions asked by the Facebook users. Over the series of questions, the most voted question is “Why Facebook forces its users to install Facebook Messenger?” and Zuckerberg has answered for that in his own words.

Mark Zuckerberg answered as, (Video Embedded below)

 “I’m grateful for hard questions. It keeps us honest. We need to be able to explain clearly why what we’re thinking is good. Asking everyone in our community to install a new app is a big ask. I appreciate that that was work and required friction. We wanted to do this because we believe that this is a better experience. Messaging is becoming increasingly important. On mobile, each app can only focus on doing one thing well, we think.” 

“The primary purpose of the Facebook app is News Feed. Messaging was this behavior people were doing more and more. 10 billion messages are sent per day, but in order to get to it you had to wait for the app to load and go to a separate tab. We saw that the top messaging apps people were using were their own app. These apps that are fast and just focused on messaging. You’re probably messaging people 15 times per day. Having to go into an app and take a bunch of steps to get to messaging is a lot of friction.”

“Messaging is one of the few things people do more than social networking. In some countries 85% of people are on Facebook, but 95% of people use SMS or messaging. Asking folks to install another app is a short term painful thing, but if we wanted to focus on serving this [use case] well, we had to build a dedicated and focused experience.”

“We build for the whole community. Why wouldn’t we let people choose to install the app on their own at their own pace? The reason is that what we’re trying to do is build a service that’s good for everyone. Because Messenger is faster and more focused, if you’re using it, you respond to messages faster, we’ve found. If your friends are slower to respond, we might not have been able to meet up.”

“This is some of the hardest stuff we do, is making these choices. We realize that we have a lot to earn in terms of trust and proving that this standalone messenger experience will be really good. We have some of our most talented people working on this.”

After saying this, a user has asked about the 2010 film “The Social Network” and he got overwhelmed for that question. Zuckerberg answered that the movie was quite over-dramatized and the guy who played the role of Zuckerberg tried to be nice.

Also people have asked about his same T-shirt, for that he said, If he didn’t wear that, he feels like working silly or frivolous. On saying this, he also added that Steve Jobs also wear uniforms as black turtleneck. He also added that, Facebook is becoming a hub for encouraging entrepreneurship and it helps others to start their own business. With the help of Facebook, people start to promote their stuffs globally and it helps them to gain more audiences.

Watch The Full Video Here:

About John W Arthur

John is the head of our IT Security team and he writes about Security, IT news on The Next Digit. He was the Employee of the Year 2013 for his selfless support and efficiently setting up the whole security infrastructure. He also occasionally writes on "IT Sec Pro" Print Media of Sweden. All posts by John

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