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The dating app ‘Tinder’ is more engaging than other leading social apps


An average Tinder user spends about 77 minutes Tinding everyday, according to a spokesperson for the company. The dating app which uses simple controls to find a match is seeing a growing user base since its launch.tinder-app-screenshot

The dating app which uses controls like left and right swipes to dislike or like a profile is directed into a chat when there is a successful match within the app. The app displays hundreds of matches and profiles based on the location and uses GPS data. A majority of Tinder users is in the age of 18-24, while users in the age range of 25-34 occupy 30 percent. The teen user base in Tinder in the age range of 13-17 makes up seven percent.

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“When you walk into a coffee shop or party, the first thing you notice about someone is their physical appearance,” said Justin Manter, Tinder co-founder.

Manter claims that the app removes the social stigma of meeting new people and awkwardness. He adds that the app either allows you to like a profile or not, just like meeting a new person, “but on steroids”.

However, all is not well with Tinder users like a 29-year old office worker from Dublin who found only one guy to message after several swipes and it did not end very well. A section of users, argue that the time spent on the app can be used to find new people outside. A lot of quirky users, including married users have become regular Tinder users. An average Instagram user spends about 21 minutes on the app and has more than 200 million users.

Tinder has about 50 million users, but there are lesser matches happening despite the average time spent on the app. The app has been increasing in popularity in the recent days and there could be more successful matches once there is a strong user base. Another similar dating site, OKCupid has over 12 million users.

[ TinderiOS app | Android app ]


About Anirudh Madhav

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A movie buff, a bookworm, and a compulsive doodler. All posts by Anirudh

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