Nike and Apple are both well known for the quality of the products that they produce. Both of them are well known brands in their respective fields. In addition, Nike and Apple also share a very nice and long relationship which certainly gives them an edge over other collaborations. As it seems now, these two giants will be teaming up to produce wearable smart devices. Both Apple Inc. and Nike has already announced their own smart wearable devices- Apple Watch and Nike FuelBand SE.
According to the statement made by Mr. Parker, when it comes to technology, Apple and Nike can do better things together and also as a standalone company. The statement makes it very clear that Nike has kept all options open for a joint venture with Apple Inc. Mr. Parker thinks that after smartphones, it is the smart wearable devices which can be considered as the next frontier and has a huge scope of development in the future.
Nike chief executive, Mark Parker said in an interview with Bloomberg:
“I think it’s going to be a big part of the future, absolutely. I think the form it takes is critical. You can go from the very geeky kind of wearables today – we’ve all seen some of those – to what I think you’ll see in the future, things that are more stealth, more integrated, more stylish and more functional, yes. Technologically we can do things together that we couldn’t do independently. So yeah, that’s part of our plan, to expand the whole digital frontier in terms of wearables, and go from what we say is tens of millions of users – right now there’s 25 million Nike+ users – to hundreds of millions.”
While speaking of the kind of wearable devices that he intends to produce, Mr. Parker directly pointed at devices which are smarter than the modern ones. The more functions that a smart device can provide, the better it is and thus, if Apple Inc. and Nike comes together, one can certainly expect devices which are more stylish and smarter.
In the statement, Nike CEO Mark Parker directly mentioned that Health apps might just be the way to start as they currently have a growth rate approximately 80% more that other applications. But, neither Apple CEO Tim Cook nor Mr. Parker has made comments about if and when, both the companies are looking forward for a joint venture.
Earlier in April, Nike’s CEO Mark Parker confirmed that the company would be focusing more on “smart” software rather than creating wearable hardware. In April 2014, in an exclusive interview with CNBC, Nike’s chief executive Mark Parker revealed that Nike is moving away from wearable device development like wearable wrist-worn smartbands after it was reported that Nike will trim its wearable team