MasterCard has joined hands with the Norwegian biometrics Zwipe and they have together announced the first credit card that is activated by fingerprint. The idea is to eliminate the use of PIN’s and signatures.
Ajay Bhalla, the President of enterprise security solutions at MasterCard has stated, “Our belief is that we should be able to identify ourselves without having to use passwords or PIN numbers.” He also added, “Biometric authentication can help us achieve this. However, our challenge is to ensure the technology offers robust security, simplicity of use and convenience for the customer. Zwipe’s first trial is a significant milestone and its results are very encouraging.”
The card possesses a little scanner for fingerprint at one end. This sensor is able to scan the fingerprint of the user in a second and then cross check it with the records stored in its memory. In case, the fingerprint matches, the transaction is made hassle free, without the need of infusing the signature or a PIN.
A limited trial of the card has begun and the Norwegian bank Sprebanken DIN is already using it. In some time, the cards will be available for grabs in the wider market. The bank has said that it will employ the technology to all its payment cards.
Kim Humborstad, CEO of Zwipe is very happy about the collaboration with MasterCard and said, “Response to our pilot with Sparebanken DIN has been very positive,” said Kim Humborstad, CEO of Zwipe. “Cardholders love how easy the card is to use with the added security feature. We have also had an exceptionally good reaction from retailers participating in the pilot.”
The card we are talking about does not possess a temperature sensor with it. The temperature sensor assures that a live finger is being scanned. I hope the company will come out with some solution to the above stated matter.
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