GT Advanced Technologies (GTAT) is known for supplying sapphire glass to Apple, filed for bankruptcy. The company is incurring massive losses and has asked to close its Arizona factory because of unstable operations and unsatisfactory yields. GTAT supplied sapphire screens for Apple’s upcoming Apple Watch, but now wants to end all contracts with the company. The partnership that started in November 2013 is going to end in less than a year from its commencement.
The supply deal was struck and Apple was keen on getting sapphire as well as many other special components for its products from GTAT. Even when the factory suffered, Apple helped GTAT with finances to resurrect it and meet the needs by supplying the components, especially glass. But the company filed for bankruptcy, much to Apple’s surprise and shock. Post closing Arizona and other factories, GTAT would focus on its main business–producing sapphire furnaces.
The money Apple risked financing it won’t affect the new and upcoming products. To be on a safe side Apple has tied up with 2 more suppliers to get high quality sapphire screens. Both the suppliers who are based in South Korea and China will cover for GTAT and lead to smooth production of the Apple Watch. Apple was so unhappy with the yields of GTAT that pricing did not even matter. Given Apple’s plans are now disturbed as it does not have a dedicated supplier, the company must be on its toes to figure out alternatives.
The bankruptcy was uncalled for according to Apple, and they are still trying to digest the declaration. The GTAT’s decision has led to the cutting of 890 jobs in Arizona, Massachusetts and New Hampshire. The product sapphire display, which was used to make Apple products more durable is the key reason behind its weakness right now.