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Apple denies rumors of Beats Music shutdown, may be rebranded?

Apple has denied reports about the shutdown of Beats Music, a radio streaming service of Beats which was recently acquired in a $3 billion deal with the company.apple-beats-electronics

Re/Code mentioned sources from employees at Apple and Beats who informed about the relocation of engineers from Beats Music to other Apple departments. It was also mentioned that Apple will rebrand the service instead of shutting it down. A spokesperson from Apple explained the report and stated that the rumors “is not true”.

It has been four months since Apple acquired Beats founded by Jimmy Iovine and Dr.Dre and it was predicted that the company was interested in Beats Music for improving its iTunes service. The company is also expected to integrate the Beats Music service into iTunes instead of making it a separate service. Recently, Apple TV channel and ‘Listen Now’ integration was launched by Beats in Shazam.

Beats Music has more than 250,000 paid subscribers when compared to Spotify’s 10 million paid users  and 30 million free users. Analysts also speculate  the reason behind Apple’s decision not to include a pre-installed Beats app on the new iPhone 6. If Apple chooses to shut down the service and integrate it into iTunes, the company will be left with Beats technology, the staff and the range of Beats headphones.

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About Anirudh Madhav

A movie buff, a bookworm, and a compulsive doodler. All posts by Anirudh

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