Google’s YouTube made an official announcement on Thursday stating that the organization is all set to invest more money into its community of creators. There were rumors lingering around about some sort of financial investment from YouTube. YouTube plans to keep the so-called ‘YouTube Stars’ rooted to it.
YouTube has made quite a few investments in the video library such that the users have the best possible experience from the site. Although the present investment is not like the $100 million investment in content some year ago, the experts believe that this will boost YouTube’s popularity to a further extent.
YouTube is the worlds largest gallery of video clips. Interestingly, the website also serves as a base for many individuals to showcase their talents to the global world. The truth is that the majority of the revenue generated comes from these passionate people. Thus, the organization plans to invest big time in their creators such that they an aid the creative minds fueling the thoughts and adding innovation to the creation. This is to a certain extent the result of the rumors moving around.
According to the reports, Facebook Inc. has been trying to lure in YouTube’s creators to work for them. There are many tech companies who are also looking forward to do the same. Thus, it becomes more important for YouTube to cling onto its revenue generators. This is also going to be important for YouTube as the organization shares 45% of the revenue with the creators which is certainly less than that of other rival networks. Thus, it will be interesting to see what follows!
Over the past four years, YouTube has gone through a dramatic transformation. We’ve seen the fidelity of our videos evolve from the grainy footage of webcams to the crystal clear beauty of 4K. We’ve seen teenagers who began by vlogging in their bedrooms emerge as media heavyweights, with passionate followings and shows that draw more fans than similar shows on cable TV. And we’ve seen partner revenue continue to grow at a healthy pace, giving our creators the chance to do what they love by finding their fanbase on YouTube. Today, more than 1 billion viewers visit YouTube every month to follow their favorite shows and channels and our daily watchtime continues to grow at 50 percent annually.
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