Facebook on Thursday tweaked its advertising algorithm with two new changes which asks users to specify why they want to hide an ad and adding more detailed feedback.
Earlier, users could easily hide an ad by clicking the close button and giving one or more options while the new update make the questions open in a new window. Users can choose from reasons: the ad is isn’t relevant, ad is offensive or inappropriate and more. Each reason leads into a more specific reason to a range of questions. Facebook would restrict showing the ad in case if several users report it as spam.
“For years, we have given people to hire an ad so they no longer see it in their News Feed. We’ve also looked at these hides and used them as a signal that other people on Facebook might not want to see that ad,” said Facebook Product manager Max Eulenstein.
The social-networking site will use the specific reason for hiding the ad to other users and the detailed feedback from users who do not hide their ads frequently will provide a stronger signal. Facebook will also take into account the feedback from users who provide irrelevant feedback for ads. Though advertisers are not satisfied with the new tweaks, Dawn Lerman executive director of the Center for Positive Marketing claims that this update will allow advertisers to reach the target audience based on their response.
Facebook users are likely to benefit from the tweaks with a better ad experience while the site displays relevant ads based on the reason and feedback.
Most advertisers will see no change to the delivery of their ads or how their ads perform on Facebook. These updates are designed to affect the ads that a small set of people give us negative feedback on, and allow us to show people ads that we think are most relevant for them, and make sure advertisers are getting their messages in front of the right people.
What’s your opinion on the new tweak by Facebook? Will it benefit the advertisers on the largest social network or the company itself?
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