According to the statement by Daimler CEO Dieter Zetsche, Mercedes-Benz is looking forward to increase the production capacity of the Alabama plant to 300,000 vehicles by the end of the year 2015. According to the CEO, the increase in the production capacity will help immensely in the growth of the corporation. The production statistics for the last year include 185000 M-, R and GL- class crossovers built. Recently, in June 2014, the manufacturing plant initiated the mass production of the C- class sedans.
The plans are that the manufacturing unit will add 60,000 vehicle production for the C- class and the M coupé, initially. Along with this, the corporation will also be lending a face lift to the ML and GL crossovers later in the year 2015. The overall investment plan till the year 2015 sums up to approximately about $2.4 billion.
Zetsche also added that Mercedes-Benz is also looking forward to change the names of a few models in order to give them a complete new identity. With the face lift and the renaming of the models, a lot of cars from Mercedes-Benz will probably in line to make a re-entry into the automotive world.
Markus Schäfer, member of the divisional board of Mercedes-Benz Cars, production & supply chain management said:
“We are the first German manufacturer in the luxury segment to produce a sedan in the USA. With the C-Class we are expanding our capacities in the Mercedes-Benz plant in Tuscaloosa – we are proud of our team members doing such a good job.”
Mercedes-Benz is an iconic name in the automotive world and it will be interesting to see how the customers react to the change in looks and names of the cars. But one thing is for certain that there will be a rise in competition as a lot of other car makers will be looking forward to make amends to the losses incurred during the year owing to the recalls.
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