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Facebook updates News Feed to counter Clickbaits


Facebook, Inc. (NASDAQ: FB) on Monday announced that two new improvements have been brought into the news feed to counter ‘clickbaits’.facebook-clickbait-example

The first update will reduce clickbait headlines which are shown to attract a user to click on the link. This move comes after a Facebook survey found that 80 percent of users preferred news, which revealed more information. The company also mentioned that they spotted clickbait headlines when users came back to the site after closing the post and analyzing the ‘likes’ and ‘comments’ on the posts.

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“Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in the News Feed,” said Facebook in a blog post.

The second update will give priority to posts with links instead of links inserted in the photo caption. Facebook studies have shown that link posts get twice the amount of clicks when compared to links in photo captions. The link-format can also be embedded that provides headlines, text and photo when a user shares the post. The new update might also collect information on user preferences and likes based on the clicks.

The social-networking site users will notice less clickbait headlines in the coming days and more link-format articles based on the activity of other users. Facebook has stated that as a section of publishers will be affected and their distribution will decrease. The company move to reduce clickbait headlines is also seen as a way to gain the trust of the users of  after an emotional experiment conducted on the site received widespread criticism.

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