The Cable companies are leaving no trace to show their disappointment on the latest stats that are emerging up. In comparison to the Internet Broadband subscription numbers, the Cable TV numbers are going down by a fair deal. Well, it had to happen one day, but no one expected it to happen so soon.
The US Cable companies register the subscriber count of 49.910 million, whereas the Broadband subscriber count has ticked to 49.915 million. This is the first time in history that Broadband subscribers have outnumbered the Cable TV subscribers.
In the second quarter of the year 2014, 385,000 new subscribers were added to the tally and cable companies in the US totaled the subscriber count of 85.9 million subscribers. According to the stats by Leichtman Research Group, Comcast Corp. have added more internet subscribers to its tally and it accounted to 203,000 subscribers.
AT&T on the other hand, gained 16.5 million broadband subscribers in the second quarter of the year. Verizon registered 9 million subscribers. The only difference lies in the fact that AT&T had lost 55,000 subscribers in the same quarter while Verizon had gained 46,000 subscribers.
Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. said in a statement:
“With the addition of more than 30 million broadband subscribers over the past decade, cable providers have clearly expanded well beyond their roots in cable TV service.”
Now the question is whether the cable/broadband companies will affect the similar programming packages to the users as it has been doing lately? Will the broadband companies persuade companies like Netflix and Amazon for more payment in order to exchange it with a higher speed? Moreover, the question of Net Neutrality also comes into notice.
We hope that the cable companies find the answer to these questions as soon as possible.