Google announced that they are working on customizing the company’s search ranking algorithm that would provide extra points to sites that run on a secure HTTPS connection.
The sites running with an HTTPS connection will have an advantage over insecure HTTP sites in the search results. HTTPS that uses Secure Socket Layers (SSL) provides encrypted communication between the web pages and users and is less prone to any attacks. Several sites rely on SSL in order to safeguard user data, passwords and other information. Though users point out slower speeds during HTTPS service, Google mentions that it makes no sense to include HTTP connections in that matter.
Zineb Ait Bahajji and Gary Illyes, Webmaster Trend analysts said in a blog post:
“We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal—affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content—while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”
The change will currently affect one percent of the search results an eventually will apply to a wider audience in a company’s move to provide secure connections to users. Recently, Google had launched End-to-End Chrome extension that encrypts the website. Google has included instructions for developers and webmasters for tweaking their site to HTTPS with 2048-bit key certificate that would provide high encryption. The team mentioned it would give some time to webmasters for changing the sites to HTTPS connection.
Google, which used default HTTPS for search, Gmail and Drive brought in secure connections for email actions. Users who have moved on to HTTPS connection can test the security level using the Qualy’s Lab Tool while Google Site Move post provides information on changing the web address.
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